Skip to main content

How to design the perfect label for your wines?


Does the label on your bottles convey the real value of your wines?

The label of a bottle of wine is key to motivating the purchase decision on the wine shelf or on the restaurant shelf.

But also, you are lucky that many of the people who buy or order a wine in the restaurant, are curious to read the label to know more about the wine they are drinking. This does not happen with other products. Do not miss this opportunity.

wine design

The truth is that the label of your bottles is a very important element within the branding or branding strategy of your wines, so with this article I want to help you create differentiating labels that help you increase the rotation of your wines in the establishments and to improve the positioning of your brand in the market.

9 guidelines to design the perfect label for your wines

  • Always as part of branding. The label of your wine bottles is an important element but always integrated into your branding or brand strategy.

    Your brand, your story, your image, your colors and your message must be present on your labels. Designing a striking label can be relatively simple, the tricky thing is to find a good design that is part of your brand strategy and captures the attention of your ideal customer.

  • Dare to surprise the consumer with things they do not expect. Use the label to differentiate yourself. Do not put on your label what most wineries put.

    You can use original designs, flashy creatives and you can tell different things or explain the characteristics of the wine in a new way.

  • Focus the label on the ideal customer and show him the wine inside, or even better, the experience he will have with the wine that he will find inside the bottle.

  • Get the consumer to remember your bottle, look for it and easily identify it among the rest of the wines.

    Won't you remember this label just by seeing it once?

  • You have a very limited space in the bottle, take advantage of your label to differentiate your wine and winery from the rest, also from the rest of the wines of your DO

    Do not dedicate the main label of the bottle to the DO but to your winery and your wine. It is very common to find wines that use the label to talk about the DO to which they belong. If your wine has a DO stamp, it will already include the specific label of the regulatory council that all consumers will recognize, especially if they are looking for wines of that DO. It is enough.

  • The front label is key to attract the consumer. With the back label you can finish conquering him.

    On the front the label is suggestive, on the back it explains what you will find different inside the bottle.

  • Think of a label for a global market. Leave localisms and regionalisms behind unless your wines are sold solely or mainly in their region.

    With this I do not mean that you do not highlight or take advantage of the peculiarities that the terroir and the region where your vineyards are located contribute to your wines.

    But when talking about your region, do so thinking of an international consumer who will be very little interested if you dedicate your label to explain in detail where your vineyards are located within your autonomous community or your province, totally unknown to him.

  • Not all labels have to be modern, there is also room for tradition.

    There are wineries that have brands that are highly positioned in the market and with a history that makes them unique.

    For these brands, betting on a modern and transgressive design is often risky and perhaps out of place. They prefer to keep a classic and traditional style on their labels because it is also how their customers and consumers identify them.

  • Bet on a professional designer and quality creativity. The label is important enough to invest in good creativity like Wine Design.

    And if you are one of those who prepare the texts and give some instructions to the printing company so that they can take care of the design "for free", think about whether the savings are really worth it.

Design is much more important than printing, it can bring differentiation and value to your wines, as well as increase your sales. Do not play it and let the printing company be dedicated to printing and a designer take care of the designs of your labels even if they charge you for it.

wine label design

Now is your turn

Do you think that the label of your bottles transmits the real value of your wines? If you think so, congratulations because it is not so easy to achieve it.

If, on the other hand, you think your label could be better and you are considering creating a design that helps you differentiate your wines and sell more, visit Wine Design and find out how we can help you.

We can help you create the perfect label for your wines but also, we can improve the positioning of your brand in the market by working on the rest of the communication elements. Contact Wine Design today!

Comments

Popular posts from this blog

7 keys to design personalized wine labels

 If we talk about packaging and its power to connect with customers, wine labels are an example that never fails. The wine sector knows that they are a powerful marketing tool, and are committed to innovative strategies to provide them with their own identity. If you have a winery and want to learn how to design wine labels to connect with the emerging public, don't miss this article. Wine, one of our greatest legacies Did you know that the Roman Empire was a time of great apogee for wine in Spain?  It became a cult product exported in large quantities. During the Muslim era, Christians continued with wine production, and in the Reconquest the export channels to Europe were reopened.  In 1925 Spain obtained its first designation of origin. Wine is synonymous with tradition in Spain.  It has always been considered a high-end product popular with the adult audience. But trends change, and the public too.  The current focus is to connect with the audience under 35, who

How to invest in pink diamonds?

Why Pink Diamond Investment? The pink diamond is timeless, stable and resistant to financial crises, at the moment. It is a large gemstone, very easy to transport and low in volume, for these reasons, among others, the growth in pink diamond investments is between 6 and 14% per year. It is a negotiable value in the whole world, the mines of origin are depleted and the demand increases, so the pink diamond is increasingly expensive and rare. How to invest in pink diamonds? In the last 5 years the profitability of a pink diamond investment has been approximately 30%. This rise continues even now, it is important to know the pink diamond market to get its benefits. You have to plan your investment well in terms of desired quantity and quality sought. It is essential to inform yourself before about: - The criteria of the quality of the pink diamond measured in the famous 4C of the diamond : the weight or carats, the cut or size, the color and the purity. - The certific

Quick and Easy Fix For Your Guard Rails

Good judgment is about me good judgment is about drawing conclusions about my life good judgment is in light of my past experience the Guard Rails things that are most tempting to me where I've been in the past what happened in that last relationship that last marriage the way I grew up in light of my past experience in light of my current circumstances. I'm really mad I'm in current circumstances just broke up Curtis Eric's current circumstances just started this new job in light of my current circumstances in light of my future hopes and dreams what is the best thing or what is the wisest thing not for everybody else to do I'm not judging you what you do is none of my business what is the wise thing for me to do judgmental assumes. Something about the other person this is all about you this is how you should respond in light of your future hopes and dreams when you were a child when you were growing up when you were middle school or high school your